Eridale

Brand Identity
Asimov Collective

A new kitchen architecture for a changing food industry.

Food is entering a reshuffling: labor costs are up, turnover is punishing, and consumer expectations are shifting toward healthier, higher-value meals. Eridale's system is built for this new reality—dense operations, predictable performance, and an experience that doesn't feel stressed.

Vashon

Brand Identity
Asimov Collective

Vashon is a firm built for the post-globalist era. Modeled after early Dutch ventures and merchant banks, Vashon invests in technology that unlocks the physical world and acquires strategic assets critical to national sovereignty.

Jaza Energy

Brand Identity
Asimov Collective

Africa is home to the fastest-growing human population o n Earth. The choices made now about energy, logistics, and human capital will shape the next century of global prosperity and development.

Jaza is building the foundational systems to power that future. Our model is local, decentralized, and built to endure. We combine hardware, software, and talent into a network engineered for resilience.

Lucid

Brand Identity
Asimov Collective

When game worlds can be generated in real-time by neural networks, the boundaries between creation and play dissolve completely.

Beyond gaming, this immersive technology enables interactive simulations, training environments, and new forms of digital experience that exist only in the learned representations of neural networks—accessible to anyone with consumer hardware.

Mob Lingo

Case Study
Personal Project with Elyza Nachimson

A campaign in response to Duolingo’s brief to help a specific fandom get more out of what they love.

In early 2024, thousands of people on social media jumped into a trend called #mobwifeaesthetic. Suddenly, clean girl aesthetic — slicked back hair, simple clothing, clean skincare — was out. In its place, Mob Wife Aesthetic: big hair, opulent jewelry and furs, heavy make up, all reminiscent of the boisterous Italian women married into the Italian Mafia. But these freshly minted mob wives were missing one thing: how to speak Italian.

We saw this as the perfect opportunity to launch Mob Lingo.

Cheesy Pick-up Lines

Case Study
Personal Project with Elyza Nachimson

92% of online daters say the wrong pick-up line could make them swipe left. But 77% of are more likely to swipe right on cheesy pick-up lines. Introducing Kraft Mac & Cheese’s Cheesy Pick-up Lines — a campaign to help the unlucky in love, in OOH posters, a downloadable AI keyboard, bar napkins, even the Kraft Mac & Cheese box itself. Anywhere a cheesy pickup line can save the date, Kraft Mac & Cheese is there.

10 year Single

Case Study
Personal Project with Elyza Nachimson

Bumble is turning double digits in 2024. So, to celebrate their 10th anniversary, they’re talking to the people who have been on the app since day one. Introducing: 10 Year Singles — A “thank you” campaign by Bumble to thank their most loyal users for staying single on Bumble for 10 years (even if they didn’t want to). Guerilla posters — using 10-year-old song lyrics as dating advice — go up at major concert venues to remind megastars and their fans where they came from. And a Spotify playlist of 10 Year Singles reminds everyone just how old and single they are.