07
10 year Single
Case Study
Personal Project with Elyza Nachimson
Bumble is turning double digits in 2024. So, to celebrate their 10th anniversary, they’re talking to the people who have been on the app since day one. Introducing: 10 Year Singles — A “thank you” campaign by Bumble to thank their most loyal users for staying single on Bumble for 10 years (even if they didn’t want to). Guerilla posters — using 10-year-old song lyrics as dating advice — go up at major concert venues to remind megastars and their fans where they came from. And a Spotify playlist of 10 Year Singles reminds everyone just how old and single they are.